What Others Say

Tori and I worked the ACG deal together at Salesforce — she was the Core SE and I was the Agentforce AE. ACG became the first financial services customer on Agentforce Voice and likely the first insurance voice agent in production. They went on to speak about it at Dreamforce. That milestone was a team effort, and Tori led the technical side of all of it.

We built the program together, from the first workshop to production. We built relationships with ACG’s CTO, Chief AI Officer, VP of Enterprise Architecture and VP of Enterprise Apps. We ran several workshops at ACG’s HQ on the “Big Rocks” initiatives that would matter most to their business. We built several demos on Agentforce Voice, Agentforce, Service Cloud and Digital Engagement — Tori owned every one of them.

Proof of Insurance calls made the business case. ACG takes millions of calls a year, and over 35% were about Proof of Insurance cards. A voice agent handles that request easily and saves AAA $5 to $7 on every interaction. At that scale, the savings run into the millions.

Tori took the demos past cost savings. She showed ACG how the same voice agent could open new revenue streams on existing calls — a member calls in with a simple question, and Agentforce Voice begins a cross-selling motion to upgrade their membership tier or get them a quote on an insurance policy.

Tori owned the technical work end to end. She led every technical engagement from the first workshop through production. She drove the 30-day implementation, leading the product team and FDE engagement. Every demo was hers, including the one we turned into the video for the AAA Federation. She went deep across the full stack — Agentforce, Data Cloud, and integrations with Google, Guidewire, and an IVR platform. Our deep dives won over the Chief AI Officer and earned the technical win over Genesys Cloud and Google Contact Center AI.

It is an absolute pleasure to write this letter of recommendation for inclusion in your Distinguished Solution Engineer evaluation portfolio. Over the years of working alongside you, I have had a front-row seat to your technical depth, strategic vision, and the executive-level altitude at which you consistently operate. You embody the very definition of a Distinguished Solution Engineer.

1. Long-Term Stewardship & Early Adoption — The AAA Family of Accounts

Your multi-year leadership across the AAA family of accounts is a showcase in enterprise account stewardship. I have seen your relationship with these customers firsthand: it is built on deep, hard-earned trust where they look to you not as a vendor, but as an essential strategic advisor and architect. Because of the extraordinary credibility you established, AAA has consistently leaned forward as an aggressive early adopter of our most innovative technologies, including Agentforce and Agentforce Voice.

2. Architectural Leadership & Scale — The AFO Tiger Team

As a founding member of the Agentforce for Operations Tiger Team, you embraced that steep learning curve with remarkable speed and rigor. You didn't just learn the platform; you stress-tested it, deconstructed its architecture, and shaped it into practical, value-driven solutions. What distinguishes your work most is your multiplier effect — you took early learnings and systematically converted them into scalable field collateral, authoring enablement videos, architectural guidance, and high-impact demonstration assets that have fundamentally shaped how FINS approaches Agentforce engagements.

3. Groundbreaking Execution — The ACG Agentforce POC

Delivering the first-ever FINS AFO deal at ACG was a masterclass in modern solution engineering under pressure. You owned that journey end-to-end. By architecting an airtight POC that directly addressed complex operational bottlenecks, you turned customer skepticism into deep technical conviction — proving the commercial and architectural viability of Agentforce in financial services and establishing the foundational playbook teams across the business now rely on.

4. Executive Gravitas — The CAB

Your participation in the Customer Advisory Board demonstrates your ability to elevate conversations above feature sets into high-altitude strategic roadmaps. In these C-suite rooms, you represent our organization with natural authority, bridging client business priorities with our long-term product vision.

You have been operating at the DSE altitude for years, and I offer my highest, unreserved recommendation for your certification.

I have had the distinct privilege of partnering with Tori across Auto Club Group (ACG) and the broader AAA federation. Stepping into this role meant filling the shoes of a legacy SE who had led the AAA relationship since 2017 — a daunting transition. Tori not only navigated that transition seamlessly, but consistently exceeded both our team's and our client's highest expectations.

Driving Transformational Growth at ACG

Agentforce Expansion ($9M TCV): Over a nine-month period, Tori took ACG from zero presence to a sophisticated, orchestrated portfolio across customer-facing voice, digital membership assistance, insurance, travel, and roadside assistance. Her technical leadership was instrumental in securing ACG's three-year, $9M TCV Agentforce contract.

Core Modernization & Revenue Cloud: As co-lead SE on ACG's CEO-led modernization initiative, Tori connected Revenue Cloud to the replacement of critical legacy membership and billing infrastructure — mapping the end-to-end operational landscape across territories, branch networks, contact centers, retail, travel, and insurance.

Agentforce Operations (AFO): Tori spearheaded the AFO win by leading from the front — engaging key stakeholders at the SIC/NYWT and driving high-impact technical workshops to build new relationships and integrate the AFO team into the Salesforce relationship with ACG.

Scaling Across the AAA Federation

Navigating AAA requires mastering an ecosystem of 20 autonomous clubs, each operating under independent boards, CEOs, and executive strategies. Tori possesses the rare ability to untangle fragmented cross-system architectures and translate them into compelling, boardroom-ready business cases. In live customer engagements, her agility is unmatched — she reads the room, pivots effortlessly under tough questioning, and delivers bespoke demos that stakeholders repeatedly describe as "amazing."

Tori has been vital to our ACV growth, account retention, and strategic standing across AAA. She operates at the highest tier of technical sales talent, and I give her my strongest and most unreserved recommendation.

I am proud to recommend Tori Huber for promotion to Distinguished Solution Engineer, with my strongest endorsement and without hesitation.

I have had the privilege of working closely with Tori over the years, particularly across the AAA/Auto Club Group portfolio, including ACG, ACE, and other regional clubs. Tori is an exceptional technical leader who consistently takes on complex challenges, finds creative solutions, and elevates everyone around her. What makes her particularly special is that she accomplishes all of this with humility, generosity, and a genuine commitment to helping others succeed. In my opinion, she is already operating at the Distinguished Solution Engineer level.

One of the best examples was the Dreamforce roadside assistance demonstration we developed together for ACG — a sophisticated, end-to-end demonstration showcasing how Salesforce could transform the roadside assistance experience through intelligent digital intake, automated dispatch, Field Service, and generative AI. Tori organized and built the demonstration, recorded the voice-over, and the asset continued to close deals well after Dreamforce — eventually being amplified in the Dreamforce keynote where ACG's CIO joined Salesforce on stage.

I've also seen her technical depth and determination when things don't go according to plan. During the development of an Agentforce messaging demonstration for AAA, we encountered a particularly challenging issue. Tori methodically worked through every component, including late-night efforts while she was traveling through airports. That experience captures the Tori I've had the privilege to work with: incredibly capable, persistent, resourceful, and genuinely invested in delivering the right outcome.

Her technical leadership translated into extraordinary customer outcomes: Tori developed the "24/7 AAA Agent" demonstration and co-led two AI workshops with ACG executives, accelerating the customer's journey from exploring AI to deploying a Voice Agent in production — recognized across our Financial Services SE organization and featured at WTNY 2026.

She maintains a comprehensive AAA portfolio resource that helps align the broader account team, proactively brings colleagues together ahead of important customer conversations, and contributes to communities such as WISE. She understands that technical excellence is only part of leadership. What truly sets Tori apart is her willingness to take on challenges that push her beyond her existing expertise — combined with exceptional collaboration. That combination is rare, and it is precisely what distinguishes her as a leader.

I cannot think of a more deserving candidate for Distinguished Solution Engineer. She has earned this recognition.

The Revenue Cloud Membership solution at ACE was some of the most technically complex and strategically important work I've been part of in my time supporting the AAA account. This was the first time AAA had ever pursued a Revenue Cloud Membership solution for managing their 18 million members. Tori worked hand in hand with Pierce Washington to pave new ground together, and the outcome opened an entirely new revenue stream for both organizations.

Pierce Washington came in as the deep Revenue Cloud product expert. Tori brought something equally essential: the ability to connect the dots across the full AAA ecosystem — enterprise architecture, business processes, legacy systems, and a nuanced understanding of how AAA's federation model creates both opportunity and complexity.

One of the things that separated this pursuit was the clarity of the vision Tori brought to the table. She built detailed architectural diagrams and customer journey maps that showed ACE exactly what their future state would look like — the full membership journey, end to end, across every touchpoint. It wasn't abstract. It was visual, connected, and specific to their world. That kind of artifact does something a demo alone can't: it builds trust in the vision before a single line of configuration is shown.

When the VP of Membership pushed back on the business case and challenged us to go deeper, Tori and I sharpened the narrative together in real time, taking a standard demo into a Modern Membership Solution with end-to-end automation. During a later demo cycle, a last-minute request came in for a highly specific custom UI on almost no runway. Tori built it over a weekend: a polished, fully functional demo experience that met every requirement. She delivered on a timeline that would have caused most people to push back or ship something incomplete. She didn't.

This was the first Revenue Cloud Membership deal ever closed at AAA — a net new solution in a vertical that hadn't existed before. ACE's implementation is now the reference point for other clubs in the Federation, and the workshop format we developed together has become the model for subsequent membership pursuits globally.

It is an absolute privilege to write this letter of recommendation for Tori as she pursues Salesforce's Distinguished Solution Engineering (DSE) certification. Over the past four-plus years of working closely with Tori across numerous strategic initiatives at AAA Mountain West Group — including Field Service, Digital Roadside Replacement, Partner Portal, and Agentforce — she has consistently demonstrated what it means to be a world-class solution engineer, a trusted advisor, and an indispensable strategic partner.

What sets Tori apart is her profound, unwavering commitment to AAA's long-term success. She never operates as a transactional vendor focused on a single project or product pitch; rather, she approaches every engagement with a holistic, business-first mindset.

Stepping In During Critical Moments

Technical & Integration Leadership (Digital Roadside Replacement): During our Next Gen Digital Roadside Replacement project, AAA faced significant internal pushback and complex integration hurdles with AAA National APIs. Tori took it upon herself to research cross-club architecture patterns, presenting clear technical solutions and data-driven reassurance that aligned key executive stakeholders and kept the project moving forward.

Data Export & Courtesy Extensions (House Manager Transition): During a high-stakes transition involving House Manager, Tori stepped in to mitigate business risk — coordinating directly with Salesforce Success and Architecture teams, mapping out bulk Python and API export strategies, and advocating internally to secure vital courtesy license extensions so AAA was never left exposed.

Advocacy & Team Growth: When AAA was scaling its internal Salesforce capability, Tori voluntarily leveraged her personal LinkedIn network and Trailblazer Community channels to amplify our job postings, helping us recruit top-tier talent.

Across different seasons and shifting organizational priorities, Tori has built deep, lasting trust with our leadership and technical teams. Her warmth, humor, and calm composure under pressure make working with her an absolute joy. I offer my highest and most enthusiastic endorsement for her DSE certification.